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IDUV0063

AK Omnichannel Marketing Extended

The solution helps Marketing managers to see the complete channels of client identification in a single client profile with all attributes necessary for segmentation, offering and promotion.
1000  In Stock

Situation

  • Messages, suggestions and recommendations do not meet customer requirements.
  • Scattered communications with the client by different departments of the company.
  • Difficulties in the preparation and coordination of marketing plans and budgets.
  • Lack of a real picture of the effectiveness of 
  • marketing campaigns.
  • Wasted marketing budgets.
  • Low customer awareness and campaign conversion rates.
  • Inefficient use of accumulated data
  • Large number of abandoned carts on the site
  • Low number of cross sales, including digital channel

Challenge

  • Marketing manager will be able to see all channels of client identification in a single client profile with all attributes necessary for segmentation, offering and promotion.

Solution

  • Combining all customer identification channels into a single profile
  • Segmentation, personalized offers and promotions for customers.
  • Reduction of resources for the preparation of advertising campaigns.
  • Unified management of customer communication channels.
  • Understanding the value of each customer and progressive profiling
  • Wide range of communication channels: Email, Sms, Facebook Messenger, Google Ads, etc.
  • Maintaining accurate records of customer consents to 
  • the provision of their content, transfer and use of his personal data
  • Increasing the efficiency of marketing strategies: optimization, marketing budgets, increasing the conversion rate of marketing campaigns.
  • Reducing the cost of attracting and retaining customers
  • Scoring and forecasting models using ML.
  • Ready-to-use recommendation models for products, services and promotions.
  • Scenarios for interaction with e-commerce sites.
  • Additional communication channels: Telegram, WhatsApp, Mobile push, Mobile App, website.

Value Drivers

  • Detailed training for the customer's IT team
  • Cloud solution that does not require infrastructure costs
  • Fast system deployment in the SAP cloud
  • Quarterly updates
  • Flexibility and scalability of the solution
  • Technical support 24/7 and incident management system (Included in software subscription price)
  • Transparent and innovative solution development map

Regions

Regions: Europe

Users

Management, Marketing, Development

Lines Of Business

CROSS/All LoBs

Industries

CROSS/ALL Industries



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