AK Omnichannel Marketing Extended
The solution helps Marketing managers to see the complete channels of client identification in a single client profile with all attributes necessary for segmentation, offering and promotion.
1000 In Stock
- Messages, suggestions and recommendations do not meet customer requirements.
- Scattered communications with the client by different departments of the company.
- Difficulties in the preparation and coordination of marketing plans and budgets.
- Lack of a real picture of the effectiveness of
- marketing campaigns.
- Wasted marketing budgets.
- Low customer awareness and campaign conversion rates.
- Inefficient use of accumulated data
- Large number of abandoned carts on the site
- Low number of cross sales, including digital channel
- Marketing manager will be able to see all channels of client identification in a single client profile with all attributes necessary for segmentation, offering and promotion.
- Combining all customer identification channels into a single profile
- Segmentation, personalized offers and promotions for customers.
- Reduction of resources for the preparation of advertising campaigns.
- Unified management of customer communication channels.
- Understanding the value of each customer and progressive profiling
- Wide range of communication channels: Email, Sms, Facebook Messenger, Google Ads, etc.
- Maintaining accurate records of customer consents to
- the provision of their content, transfer and use of his personal data
- Increasing the efficiency of marketing strategies: optimization, marketing budgets, increasing the conversion rate of marketing campaigns.
- Reducing the cost of attracting and retaining customers
- Scoring and forecasting models using ML.
- Ready-to-use recommendation models for products, services and promotions.
- Scenarios for interaction with e-commerce sites.
- Additional communication channels: Telegram, WhatsApp, Mobile push, Mobile App, website.
- Detailed training for the customer's IT team
- Cloud solution that does not require infrastructure costs
- Fast system deployment in the SAP cloud
- Quarterly updates
- Flexibility and scalability of the solution
- Technical support 24/7 and incident management system (Included in software subscription price)
- Transparent and innovative solution development map
Management, Marketing, Development
Lines Of Business