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IDUV0062

AK Omnichannel Marketing Basic

The solution helps Marketing managers to see all channels of client identification in a single client profile with all attributes necessary for segmentation, offering and promotion.
1000  In Stock

Situation

  • Messages, suggestions and recommendations do not meet customer requirements.
  • Scattered communications with the client by different departments of the company.
  • Difficulties in the preparation and coordination of marketing plans and budgets.
  • Lack of a real picture of the effectiveness of marketing campaigns.
  • Wasted marketing budgets.
  • Low customer awareness and campaign conversion rates.
  • Inefficient use of accumulated data

Challenge

  • Marketing manager will be able to see all channels of client identification in a single client profile with all attributes necessary for segmentation, offering and promotion.

Solution

  • Combining all customer identification channels into a single profile
  • Segmentation, personalized offers and promotions for customers.
  • Reduction of resources for the preparation of advertising campaigns.
  • Unified management of customer communication channels.
  • Understanding the value of each customer and progressive profiling
  • Wide range of communication channels: Email, Sms, Facebook Messenger, Google Ads, etc.
  • Maintaining accurate records of customer consents to the provision of their content, transfer and use of his personal data
  • Increasing the efficiency of marketing strategies: optimization, marketing budgets, increasing the conversion rate of marketing campaigns.
  • Reducing the cost of attracting and retaining customers

Value Drivers

  • Detailed training for the customer's IT team
  • Cloud solution that does not require infrastructure costs
  • Fast system deployment in the SAP cloud
  • Quarterly updates
  • Flexibility and scalability of the solution
  • Technical support 24/7 and incident management system (Included in software subscription price)
  • Transparent and innovative solution development map

References

  • Alutech (Hörmann Group)
  • Atlant-M
  • BelOil
  • ACBA Credit Agricole Bank

Regions

Regions: Europe

Users

Marketing, Management, Development

Lines Of Business

CROSS/All LoBs

Industries

CROSS/ALL Industries



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